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CONTENT WRITING 

& STRATEGY

Weekly B2B email newsletter

  • Writer: Aaron Lyle Gelbman
    Aaron Lyle Gelbman
  • Jun 10
  • 1 min read

The Brief: Build the brand's perception as an industry thought leader with a weekly newsletter that stands out from email inbox clutter.


The Solution: Bring together articles, product how-tos, and expert voices to inspire readers and drive product sign ups through education-led offers. Each week I customized the headlines, customer spotlights and branded banners to work in harmony as a cohesive editorial-like experience.


The Results: This top performing email campaign across the entire brand—averaging 24% open rates—shows that readers held the newsletter in high regard.



Subject: You're not supposed to be here



Subject: Warning—this font contains marshmallows



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Subject: How to build your clients' trust in AI



Subject: There's an AI tool for that



Subject: The biggest logo of the year




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