Weekly B2B email newsletter
- Aaron Lyle Gelbman
- Jun 10
- 1 min read
The Brief: Build the brand's perception as an industry thought leader with a weekly newsletter that stands out from email inbox clutter.
The Solution: Bring together articles, product how-tos, and expert voices to inspire readers and drive product sign ups through education-led offers. Each week I customized the headlines, customer spotlights and branded banners to work in harmony as a cohesive editorial-like experience.
The Results: This top performing email campaign across the entire brand—averaging 24% open rates—shows that readers held the newsletter in high regard.
Subject: You're not supposed to be here

Subject: Warning—this font contains marshmallows

Subject: 50 shades of # HEX

Subject: How to build your clients' trust in AI

Subject: There's an AI tool for that

Subject: The biggest logo of the year
