Weekly B2B email newsletter

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The Brief: Build the brand's perception as an industry thought leader with a weekly newsletter that stands out from email inbox clutter.

The Solution: Bring together articles, product how-tos, and expert voices to inspire readers and drive product sign ups through education-led offers. Each week I customized the headlines, customer spotlights and branded banners to work in harmony as a cohesive editorial-like experience.

The Results: This top performing email campaign across the entire brand—averaging 24% open rates—shows that readers held the newsletter in high regard.

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Subject: Warning—this font contains marshmallows

Subject: 50 shades of # HEX

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